How To Spot Counterfeit Clothes

Hey divas!

Are you a lover of only original clothes? Do you only yearn for designer clothes? Do you hate fake clothes like you hate the devil? Well, you have to learn to ensure that you only buy original clothes.

Sometimes, we go online hoping that what we buy is only designer items but usually, this is the best place where you can acquire counterfeits. So how do you spot counterfeit clothes from the whole lot of clothes that you are buying? Be it online or in physical clothing stores?

I cherish designer clothes especially those from Zara and Forever 21 and would never hesitate to purchase one as soon as I spot the tag on the cloth. There is a time I bought a button-down skirt supposedly from ‘Zara’. I bought it from a thrift market in Ruiru and was so glad that finally, I was stocking a designer item in my closet. On getting home and trying it on, I came across some faults in the skirt: the buttons were loose and the hemline wasn’t stitched properly that a part of it hung below. But because of my great love for Zara…haha…I had to take it to the tailor to fix it. And well, its purpose as a designer item faded! It became a normal thrift goodie *sobs*

So yeah, since I do not want you to fall in the same trap as me, I’ll share with you several giveaways of counterfeit clothes. Ride along…


  • Unbelievably cheap prices.

Because of the pressure to sell more and earn, counterfeit sellers will always give you a too-good-to-be-true price for the clothes. If you are used to shopping for your clothes, you can get to learn the market values of some clothes which provides a basis of spotting fakes.

But if you aren’t sure about the prices, especially when shopping online, then compare prices through several websites and believe it or not, you’ll spot an average price which will act as your threshold when shopping for clothes online.

  • Coarse material of clothes.

Fakes are obviously made cheaply, and that means that the material will obviously be cheap. Such materials will have a coarse texture that is not comfortable to put on. Well, for a task, you can buy a pair of trousers in a local designer shop and compare with a fake one you got, trust me, the original will be fine-textured even if it’s made of pure polyester which is usually so rigid.

Also, an example is when buying leather – always consider how soft it is and its elasticity- you can try pull it apart to see if it can tear up( behind the seller’s back of course else you’ll be charged for it…haha)

  • Poor stitching.

Before you buy a cloth, observe the stitching especially around the pockets, facets, hemlines and sides. This is especially a must-do when buying jeans, jackets and trousers.
Fake stitching can easily be seen through from the other side. It is not heavily threaded, not uniformly threaded, is loosely threaded and could have different patterns and colors of threading.

Originals will always bear fine stitching to the extent of not tearing up even after you try pull around the stitching.

  • Fake buttons.

Have you ever buttoned a shirt and most of the buttons fall off? Or you get a skirt where buttons have different makes or different colors? Well, this is a quick giveaway of a fake! An original designer cloth from Zara will also have the name of the brand inscribed on their buttons apart from keeping them uniform and firmly fixed.

  • Poor zipping.

Oh divas! Now this is the worst mistake made by the producers of fake clothing! Imagine the shame you will have to put up with when a passerby to tells you to zip it up! Then you realize that the zip of your jeans is spoilt! In fact, both teeth of the zip are far torn apart that you’ll have to purchase a pin by the stalls! Please be careful with zips before you buy clothes.

And also, zips of designer items will have their brand name or logo inscribed on it.

  • Incorrect logos.

One thing is for sure, counterfeit companies will always try to fake re-known brands and good enough, we know the logos of these brands and how they clearly look. So, if on one of the clothes you purchased has logo problems, please doubt its originality.

For example: incorrectly spelt labels, uneven fonts for the logo, incorrect design of the logo, printed logos instead of engraved logos and logos that fade easily are some of the red flags you have to observe when checking out the logo.

  • Fake manufacturers.

‘Made in China’ is a clearly known giveaway. Many counterfeits are made in China and Asian countries that are known for exploiting the labor force in the aim of producing shoddy and mass items for sale while European and American companies are known for original products. Thus, be keen when buying especially online; I’d advise buying from Europe and the US usually. But if necessary, you can only buy the ethnic outfits from Asia like kurtas and sarees in India and you can trust their originality.

  • ‘‘Too-good-to-be-true’ descriptions.

This is especially a good give-away when buying online. Some sellers will give a description that makes the cloth look like it’s imported from heaven…haha…They will over-use words to lure you into buying the item.

For example, you come across this cute skirt and here’s the description:

*Pure cotton, the best from the United States. Easy to wash. 100% value of what you pay for*

Sounds so fake for a serious seller. It’s more than genuine you bet and the best I’d do is avoiding such clothes.

  • Negative feedbacks.

Customers will never hide their disappointment, especially a customer like me. It’s good to assume that you won’t be the first buyer of any cloth online so before buying, please go through the customer feedbacks and check out for reviews suggesting ‘fake’, ‘poor’ and the likes . Once you spot such, please skip the item.

  • Poor delivery of the items.

There’s a time I ordered a pair of shorts from some Facebook group.

The post read,

‘’ Quality denim shorts straight from Jumia online shopping mall. Get them here at a discounted price of 250 shillings. Call 0713***453. Pay on delivery. ‘’

Have you ever been happier? I quickly contacted the seller and in a few days, I was picking up my delivery. But wait! The shorts were stacked in a black creased plastic bag and sealed with cello tape!!! I even thought they were stolen and handed over to me and mind you I had to check them only to find a pair of normal shorts that are usually thrifted for 30 shillings lol! I didn’t take it after a serious debate thus the deliverer had to go back empty handed. So unfortunate!

For sure, originals will come in an appealing pack that is well sealed and in fact, you’ll sign a delivery sheet before you’re given the item. So be keen please!

So divas, the next time you’re shopping online or thrifting or purchasing clothes at any physical store, be keen to spot the counterfeits.

Is there a way you spot counterfeits? Please share in the comment section below.

Thanks! Happy shopping!



21 thoughts on “How To Spot Counterfeit Clothes

  1. This is so funny and true!! I used to face this problem when I was in the Philippines and a lot of online shops are selling ‘replica’ items. LOL. They call it ‘class a’, when exposed. I usually find out it’s not original as early as number two!

    Liked by 1 person

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